連鎖超級市場Iceland宣佈推行『Free on Last Day of Life』，將保質期最後一天的貨品免費送給網上購物的顧客，以減少食物浪費。
這個計劃已經在40間分店內試行成功，總共送出17000件貨品，平均為每位顧客節省了£1.58。現時推行到全國1千間分店全面開始，估計每年有1千3百萬件貨品（£50萬英鎊）可避免被扔掉和浪費。
『Free on Last Day of Life』如何實行？
所有在Iceland網店訂購貨品的顧客都將可受惠，Iceland將會根據送貨日子和貨品的保質期而決定是否免費，假如訂單內的其中一件貨，在貨架上只剩下一件，而該件貨在送貨當日是『保質期最後一天』，那麼該貨品的價格會被扣除，購物單內的這件貨品便是免費。
『Free on Last Day of Life』的計劃送出的免費產品包括：所有新鮮、冷凍、蛋糕、麵包和早餐食品。
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新聞來源：Evening Standard
推介貨品
題外話，其實Iceland出品的食品除了便宜，它們還非常好吃，獨有的味道是其他超級市場買不到，所以很想在這裡介紹一下。
Iceland Barbecue Chicken Wings 燒烤味雞翼 £3/ 850g
這是Emily認為全英國最好吃的BBQ口味的雞翼，用焗爐/氣炸機烤焗就可以，非常香口，一試難忘！
Iceland Hash Browns 薯餅 £1 / 800g
喜歡麥當勞薯餅的各位，一定要試這款薯餅，可以用煎Pan或焗爐煮，個人覺得比麥當勞更好吃的薯餅。
如果居住在南邊城市，可以留意一下他們出售的中式點心，據說很美味，價格可以接受！（雖然Emily還未有機會試試，因為現時Newcastle的分店還沒發售）
Dim Sum Chef Dim Sum BBQ Pork Bun 叉燒包 £4.5 / 12件 (600g)
Dim Sum Chef Special Selection Steamed Lotus Leaf Wrap 珍珠糯米雞 £7 / 6件 (600g)
Dim Sum Chef Classic Selection Pre-Steamed 中式點心 £8.5 / 35件 (630g)
一盒共3款點心：小籠包、燒賣和蝦餃
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